Portfolio

As part of an online course, I created a strategy around a partnership between Magnum Ice Cream and Fever, an event discovery platform. The partnership included bespoke events, an event partnership, sponsored content, social components as well as digital media components.

As part of an online course, I created a marketing campaign for the retail brand Parks Project. The assignment was to partner a brand of our choice with a professional sports league, team or property. I created a campaign centered around a partnership between Parks Project and The NFL. Click below to view the My Home Field campaign.

Famly is a European SAAS company focused on connecting educators and families. We proposed a content program where Famly could use New York Times content as a valuable resource to keep the adults in children’s lives informed, engaged and connected.

Avenue, a Latin American start-up, is an app that allows Brazilians to invest and trade in the United States stock market. The company wanted to establish themselves as a thought leader in investing and a trustworthy source for economic and financial news. We pitched them world-class business content for use within their app.

Wandering Bear, a coffee company, came to The New York Times to help build out its editorial presence. The company wanted to use content to grow its brand awareness among millennials in the U.S. I proposed wellness and lifestyle content focused on morning routines to enjoy alongside consumers’ morning coffee, as well as coffee-based recipes.

In my role as creative strategist for The New York Times Licensing Group, I was tasked by the Asia team to explore a relationship between The New York Times and TODAY Singapore. The goal was to diversify their editorial offering to reach and engage a younger audience. I suggested they leverage our lifestyle, leadership and sports content on their website and in app. Click below to view the deck.

A blog post I researched, wrote and published for The New York Times Licensing Group’s blog titled Latest.

A blog post I researched, wrote and published for The New York Times Licensing Group’s blog titled Latest.

From Illness to Inspiration
State College, PA

‘Happy Valley’ Documentary Makes State College Premier
State College, PA